UKHospitality has welcomed the Scottish Government’s new tourism recovery programme announced at the end of March. The new programme worth £25m could, it says, be vital in boosting consumer confidence.
The programme includes a holiday voucher scheme to create a more socially sustainable and inclusive tourism industry, an incentive scheme to support areas such as attractions, tours, activities, and experiences, a talent development and leadership programme for tourism and hospitality staff, a Net Zero Pathway to make Scotland’s tourism industry greener and more sustainable as well as a marketing fund to support organisations to promote their destination or sector when domestic travel is able to resume.
UKHospitality Scotland Executive Director Willie Macleod said: “This good news for the tourism and hospitality sectors and represents a welcome step on the pathway to recovery.“Consumer confidence is going to be key to the recovery of the hospitality and tourism sectors. After such a long time in hibernation and in the wake of such a catastrophe, customers might, understandably, be hesitant to get back out to venues and book holidays.
“As hospitality venues reopen and as the tourism sector begins to reawaken, we need to be sending the message that we are open for businesses. The Scottish Government’s incentive scheme could play a significant role in tempting our customers back into our businesses. Letting customers know we are open, safe, and ready to welcome them back again will be key to a quick start.”