Life fuelled skincare is now available for hotel guests as British natural skincare brand, Proverb, introduce their wellness-focused hotel collection exclusively distributed by VANITY GROUP, who provide licensed cosmetic brands focusing on the design, development, manufacture, and marketing of luxury guest cosmetics products.
Founded by ex-professional rugby player, Luke Sheriff, and spa and wellbeing expert, Kirstie Sheriff, Proverb’s award-winning skincare range and innovative spa treatments provide a 360-degree approach to wellbeing and were inspired by Luke’s experience of professional fitness recovery. The new hotel collection is designed to support recovery with hero natural extracts including rice bran oil, chia seed oil, and coconut oil to hydrate, strengthen the skin barrier and reduce inflammation.
Paul Tsalikis, founder, and CEO of VANITY GROUP has said, “Fitness and wellbeing is a key consideration for hotel guests around the world when choosing where to stay. With the launch of Proverb’s guest amenity collection, hotels can provide a full circle wellbeing experience that will keep guests coming back time and time again. It’s been fantastic working with the Proverb team to bring the collection to life.”
Luke Sheriff, Co-Founder of Proverb added, “By working with VANITY GROUP, we can reach more people and encourage them to build an impactful wellbeing routine that enhances their performance and health. We believe that you get out what you put in and could not be more impressed with VANITY GROUP’s exceptional contribution to our partnership. We look forward to our life-fuelled skincare reaching many more guests around the world.”
In line with Proverb’s commitment to sustainability, the hotel collection is made to the Global Recycled Standard, guaranteeing that at least 50% of materials used are from recycled sources that meet strict environmental and ethical standards.