SWG3 and partners Stallan-Brand have received planning permission for a new multi-purpose hotel project marking a significant investment in the redevelopment of Glasgow’s waterfront. The 142-bedroom hotel will be built on the corner of Eastvale Place and Sandyford Street, next to the arts venue’s cultural campus, to create “an exciting new hub for the local Yorkhill and Finnieston communities.” In his closing words the Convener of the city’s Planning Committee described the building plans as “iconic.”
The building will also feature two restaurants, two bars, co-working spaces, a gym, a movement studio, and a rooftop terrace. As well as creating “entrepreneurial and international business opportunities”, it will create more than 100 new jobs.
Marking the culmination of almost 20 years of investment in the local area, with a commitment to sustainability, and a focus on design, culture and community, the SWG3 hotel project aims to establish a focal point for the city’s creative community with a range of studio spaces also on offer. As SWG3’s continues its commitment to transform its home – an industrial backland that once supported a shipbuilding economy, but that is now providing a vibrant location for the city’s tourism and creative industries, this new investment aims to make the city’s waterfront and river corridor more accessible and valued.
With a commitment to sustainability, and a focus on design, culture and community, the hotel aims to establish a focal point for the city’s creative community with a range of studio spaces also on offer. As SWG3’s continues to transform its home – an industrial backland that once supported a shipbuilding economy, but that is now providing a vibrant location for the city’s tourism and creative industries, this new investment aims to make the city’s waterfront and river corridor more accessible and valued.
The hotel also represents a new phase of the GRID (Glasgow Riverside Innovation District) initiative – a project aimed at promoting industry and innovation across the communities close to the Riverside immediate to SWG3, which includes the city’s newest pedestrian bridge across the Clyde, due to open this weekend.
SWG3 founding partners Andrew Fleming-Brown and Andrew Mickel, alongside hotelier Bruce Robertson and architectural practice Stallan-Brand, are all involved in the hotel project.
Bruce Robertson, said, “In a hotel landscape dominated by international brands, it is a rare privilege to be able to develop a hotel product that is truly of its place. Our plan is to resolve a space which responds to its unique location, whilst resonating with the local community and delivering a range of benefits. A hotel by Glasgow; for Glasgow, if you like.”
Paul Stallan, Stallan-Brand Creative Director, said: “Whilst the SWG3 Hotel is strategically situated to support the immediate regeneration initiative, the hotel will also contribute to the ongoing success of Glasgow’s ‘Hydro Effect’ which has seen the city become a global magnet for major music and conference events.
“As a ‘hotel for music lovers’, the SWG3 team are excited to expand their programme with a new leisure offer that will ensure they remain more visible, vital and circular.”