SWG3, in partnership with Stallan-Brand, has lodged plans for a new concept hotel that aims to put people, culture and music, as well as sustainability, at the heart of the community.
The aim is to build a “hotel for music lovers” which will follow on from the success of the current venue, which plays host to a range of international gigs, outdoor festivals and creative events. The hotel will be situated on currently disused land.
SWG’s founding partners Andrew Fleming-Brown and Andrew Mickel have already transformed a group of derelict buildings into one of the country’s major cultural destinations and catalysts for economic and social change, amongst other significant business development projects – and, working with the best in the business, the ambitious hotel expansion is just the next step.
Joining the project team is hotelier Bruce Robertson, who brings over 25 years of international experience in the design, development and operation of lifestyle hotels and private members clubs. Bruce will contribute not just technical expertise, but a passion for global music, fashion, culture and art.
The plan is to have the 139-bedroom hotel open by late 2026. It will also feature two restaurants, two bars, coworking spaces, a gym and movement studio, and rooftop terrace, bringing together people in one unique space. Having already announced ambitions to become net zero, SWG3’s leaders are committed to sustainability and the hotel will be no different – from construction right through to everyday use once open, waste reduction and energy efficiency are already embedded in the plans.
The project leaders say the proposed hotel will be run by the community and for the community.
Andrew Mickel, SWG3 Director, said, “Our vision for the SWG3 hotel is to deliver a brand new welcoming space for all creative souls to stay. A unique new location for nurturing art, music and creative magic wrapped in cutting edge design. Since transforming the galvanizers’ yard and disused warehouses into one of the country’s most talked about arts venues, the SWG3 team have continued to invest heavily in the community, and this project will be no different.
“We hope to not only deliver economic growth for the Clydeside, Yorkhill and Glasgow as a whole, but prove that good business can be sustainable and socially conscious as well as simply great fun.”