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Highland Coast announce partnership with NC500

Highland Coast Hotels has announced a business partnership with North Coast 500 Limited, one of Scotland’s most popular touring routes.

Through its substantial investment and modernisation programme, Highland Coast Hotels is strengthening existing, independently-owned hotels on and around Scotland’s most popular coastal touring route, as well as boosting regional growth. Providing memorable hospitality for those visiting the North Highlands, the Group’s intention is to be recognised as ‘the leading set of independent-spirited hotels on the NC500, for those wishing for welcoming, comfortable and authentic experiences in this spectacular landscape’.

The relationship cements Highland Coast Hotels’ commitment to supporting sustainable growth within local North Highland communities and aims to extend the traditional season for Highland coast to help create more full-time career opportunities in the hospitality sector.

Highland Coast Hotels Chairman, David Whiteford said, “Recognising that the North Highlands represent one of the least-populated regions in Europe, an area where the fabric of the economic and social infrastructure is particularly fragile, we are delighted to be partnering with the NC500 which has already done so much good work to create opportunities in terms of employment and economic development. 

As a company, we are focused on providing new high-quality employment, career opportunities within the hospitality sector and supporting local suppliers and business start-ups and wherever possible, encouraging further stimulus to the circular economy.

With ‘community’, people and the environment at the heart of our ethos, we are focused on providing an experience that will encourage visitors to relax, slow down and enjoy the world in ‘Highland Time’. We look forward to working closely with NC500 over the years ahead.”

Following the group’s launch in April 2021, Highland Coast Hotels acquired several of the region’s landmark hotels; Kylesku Hotel and Restaurant, Newton Lodge; The Royal Golf Hotel Dornoch; and The Royal Marine Hotel Brora.

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