Starwood Hotels & Resorts Worldwide, Inc. has revealed it will debut the iconic W Hotels brand in Scotland with W Edinburgh opening in 2021 as part of TH Real Estate’s Edinburgh St James scheme, which is set to complete in 2020. Designed by award- winning architecture and interior design practice Jestico + Whiles, in conjunction with Allan Murray Architects, the 12-story building will feature a unique façade crafted from a winding steel ‘ribbon’.
W Edinburgh will form the centerpiece of the 1.7 million square foot development. “As an established business hub with a thriving global tourism industry, we are con dent that there will be a huge appetite for our innovative lifestyle brand in the Scottish capital,” said Michael Wale, President, Starwood Hotels & Resorts, Europe, Middle East the Middle East. “W Edinburgh’s location at the pulsing heart of the new Edinburgh St James development, combined with its innovative design, contemporary interiors, and the W brand’s signature programming, will create the perfect setting for the second W hotel in the United Kingdom.”
The hotel will offer 214 guestrooms, including 20 suites and one Extreme Wow Suite (the W brand’s interpretation of the Presidential Suite).The rooftop will feature a destination bar and outdoor terrace, offering guests and locals 360-degree panoramic views of the historic skyline, along with a cutting-edge approach to cocktails and cuisine. Other areas will include W Lounge (the W brand’s energetic spin on the hotel lobby), a signature restaurant, FIT® – the ultimate workout facility, and an AWAY® Spa offering the W Hotels brand’s signature health and lifestyle experiences.
W Hotels to make Edinburgh debut
