Venture North, the destination management organisation that promotes responsible tourism in the far north Highlands of Scotland, has announced its plans to launch a new autumn and winter campaign for Caithness and Sutherland.
The organisation is already working with over 250 tourism and hospitality businesses, local community groups and industry partners across the region to help extend the season and bring business to local visitor economies over the quieter autumn and winter months, with a focus on Health & Wellbeing, Active Outdoors, Heritage, Wildlife & Culture, and Luxury Highlands.
Oldshoremore Retreats near Kinlochbervie, Golspie Inn, Newton Lodge near Kylesku, Mackays Hotel in Wick and Dunnet Bay Distillery have already signed up to the campaign and will be staying open to visitors throughout the quieter months of autumn and winter.
Cathy Earnshaw is Destination Strategy Manager for Venture North and leads the Tourism Recovery Strategy for Caithness and Sutherland. She said, “There’s so much for visitors to see and do in Caithness and Sutherland during this quieter time of year, so we’re gearing up to showcase the best accommodation, visitor attractions, outdoor activities and events on offer from October to March, and beyond.
“As the destination management organisation for the region, we are continuing to help local businesses and communities through effective collaboration to maximise the benefits of the visitor economy. This includes an ongoing conversation around the staffing crisis and recruitment ahead the autumn and winter season.”
Angela Johnson, owner of Oldshoremore Retreats near Kinlochbervie in Sutherland, said, “We only started Oldshoremore Retreats as a new business in May 2021, so it’s a great opportunity for us to be part of Venture North’s autumn and winter campaign and reaching new UK-wide audiences.”