Monday, February 17, 2025
Monday, February 17, 2025
HomeMarketing and techMarcliffe announces multi-million-pound investment

Marcliffe announces multi-million-pound investment

Aberdeen’s five-star Marcliffe Hotel, bought by the Balmoral Group earlier this year, is to undergo a multi-million-pound investment that will focus on upgrading facilities and improving the guest experience as it begins, what the hotel describes as “a significant new chapter”.

Balmoral Group Chairman, Sir Jim Milne CBE, says that he is determined to reflect his firm’s – and personal – commitment and pride of the north-east’s heritage in the upgrade. The recent appointment of local hotelier Peter Walker as General Manager of The Marcliffe reflects this connection, as the hotel reinforces it’s focus in rooting itself in the excellence the region has to offer.

As part of this work, the hotel has launched a campaign called #MyMarcliffe, that is asking people from across the north-east to take part, and to let them know what they want to see from the hotel as it works to shape its future. As well as sharing their personal experiences of the hotel, and telling them what matters most to keep that sense of pride in what the Marcliffe reflects for the north-east, the team also want to know what the community would like to see protected as the new ownership implements the changes,

Peter Walker, General Manager at The Marcliffe, said, “I know how much The Marcliffe means to those in the community, and we want everyone to be a part of this change. I strongly encourage everyone to share their aspirations and hopes for the future with us. We want to ensure the investment reflects what matters most to those who have supported The Marcliffe over the years, and those who we hope will support it in the future.”

Sir Jim Milne CBE, owner of Balmoral Group and chairman of The Marcliffe said,  “The Marcliffe is an Aberdeen institution, and it holds a special significance for me and for the people of Aberdeen and the surrounding areas.

“It has been a cornerstone of the community for generations, and we are committed to preserving that legacy while shaping its future. As we embark on this exciting new chapter of significant investment, we want to make sure the north-east has a say. Since its founding day, The Marcliffe has been the backdrop for countless cherished memories, and we endeavor for this to long continue with the assurance of a warm welcome, excellent service and a top-quality experience.

“Balmoral Group is committed to investing in both the team and facilities at The Marcliffe, but we must first listen to the people who treasure this place as much as we do, and that’s the people of the north-east.”

 

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