When it comes to holidays, Brits are combining wanderlust with wellness, as new research reveals 7 in 10 (70%) are prioritising healthy habits, with 50% even using holidays as a way to kick-start a new self-care routine.
The research, conducted by OnePoll and commissioned by Hilton, surveyed 2,000 UK holidaymakers in February, and found that nearly half (47%) of Brits find being away gives them more time to focus on their mental and physical wellness compared to when at home.
Holidaymakers who said they do a workout on holiday said they spend an average of 49 minutes exercising per session each day of their holiday and some are intentionally looking for a more adventurous getaway. The research reveals that 37% are more likely to opt in to activities than sip cocktails and 31% more likely to prioritise an activity that supports their wellbeing than lay on a sunbed. Health habits such as walking (61%), reading a book (50%), exercising (33%) and swimming (31%) top the list of activities to maintain or upkeep on holiday.
However, not all Brits find it as easy to keep wellness front of mind – while the majority (87%) leave home with the intention of maintaining at least some healthy habits when away, 14% find it difficult to stick to them. Among this group, the most cited reason for struggling was not being in their everyday routine (74%), and 31% state that not having the equipment needed is a barrier.
As a result, and combined with the research revealing almost a quarter of respondents (23%) prioritise exercise facilities when looking at where to stay, Hilton has expanded its partnership with Peloton offering Peloton Bikes to hotels across the UK – available to holidaymakers from early June 2023.
Amanda Al-Masri, Vice President of Wellness at Hilton, said, “Wellness can be an influential factor when it comes to holiday choices for some travellers – even when people are away, they don’t want to break their routine or healthy habits. Expanding our industry-first partnership with Peloton allows us to offer an elevated wellness experience, whether guests are starting a fitness routine or are looking to maintain the habits they keep at home.”
“We are constantly innovating to meet our Peloton Members and prospective Members where they are,” said Daniel Sprung, Senior Director International, Partnerships and Commercial, Peloton. “Expanding access to our Peloton Bike and extensive content, in partnership with Hilton, was a natural next step for our business. Those unfamiliar with our platform can engage with Peloton for the first time while at a Hilton property, and our existing, loyal Members are able to continue their routines on the go.”