Pride of Britain Hotels has three new Scottish members – The Fife Arms, Braemar; Edinburgh’s floating hotel Fingal and the Ness Walk in Inverness which opened last year.
Peter Hancock, Chief Executive, Pride of Britain Hotels, says, “We are delighted to welcome three new Scottish members to the Pride of Britain collection of 50 hotels. All three properties are distinctly different and further strengthen our contingent of luxury Scottish establishments.”
The Fife Arms, Fingal and Ness Walk join a collection of some of the finest hotels across the UK, from historic castles to boutique boltholes, each of which is dedicated to providing the finest hospitality to its guests. The self-imposed limit of 50 members ensures that each hotel is of the finest quality and maintains the exclusivity of the group.
Meanwhile recent research* by Pride of Britain Hotels in light of the COVID-19 crisis reveals that consumer confidence in the luxury end of the market is buoyant. Over half of the consortium’s customers (51%) hope to take a luxury UK hotel break in the next three months, with 80% of guests happy to travel three hours or more for that long-awaited, much-dreamt-of hotel stay. Furthermore, 62% of guests hope to visit a Pride of Britain hotel to enjoy a special meal within the next three months, with 95% of all hotel stays being planned for leisure, rather than business, purposes.
The research found, unsurprisingly, that customers rated extra cleaning measures to be key, followed by outstanding service and hospitality. The third most-requested points in the survey were professional training of staff in virus-specific hygiene, availability of hand sanitisers at key points around hotels and the provision of plenty of wide, open spaces. Guests also specified the need for reduced occupancy in hotel and dining rooms. Interestingly, 25% of those surveyed said they would like as little visible change to normal (pre-COVID) operations as possible.http://www.prideofbritainhotels.com