Irish organic skincare brand VOYA has signed an exclusive partnership with global hotel amenities supplier VANITY GROUP. The agreement will see VOYA’s products introduced into a wider portfolio of hotels internationally, while VANITY GROUP takes over responsibility for managing the brand’s existing hotel business.
Founded by Mark Walton and Kira Guckian Walton in 2006, VOYA was the first certified organic seaweed-based skincare brand and is known for its sustainable sourcing and focus on wellness-led formulations. Its retail range is certified by the Soil Association COSMOS, and its seaweed is hand-harvested in Ireland using low-impact methods.
As part of the collaboration, VANITY GROUP has launched two refreshed VOYA collections for hotels, both made with organic Irish seaweed extract and up to 98% ingredients of natural origin. The Invigorating Collection is scented with Lime and Mandarin, while the Tranquillity Collection features Rosemary and Lavender. Additional extension products have been developed, including Bath Salts and Bath & Body Oil. The full range is Vegan Certified, PETA Approved, and made to the Global Recycled Standard.
Paul Tsalikis, Founder and Chairman of VANITY GROUP, said, “VOYA have created a one-of-a-kind skincare brand that embraces the best that nature has to offer and is already adored by luxury spas and hotels around the world. With our refreshed hotel collections, we look forward to inviting guests into the world of VOYA, creating a portal for them to discover this incredible brand.”
Mark Walton, co-founder of VOYA, added, “We are delighted to be partnering with VANITY GROUP to expand our hotel portfolio and introduce even more guests to the power and magic of Celtic seaweed. With VANITY GROUP’s expertise, we look forward to guests around the world indulging in sustainable organic luxury skincare.”
