Sunday, June 16, 2024
Sunday, June 16, 2024
HomePeopleAppointmentsScottish Tourism Alliance Announces New Chair

Scottish Tourism Alliance Announces New Chair

The Scottish Tourism Alliance (STA) has appointment Rebecca Brooks as the new Chair of the organisation, succeeding Stephen Leckie who has recently been appointed Chair of VisitScotland.

Rebecca Brooks, Managing Director of Abbey UK, and a Director/Owner of the Abbey Group has been a leading figure in the Scottish tourism industry for more than two decades.

Rebecca has served as Vice Chair of the STA since October 2022 and has been and non-executive Director of the Scottish Tourism Alliance since 2010, served as a non-executive Director on the VisitScotland board from 2015-2022 and was recently appointed as Chair of UKinbound.

Rebecca is also a former chair of the Scottish Destination Management Association. She sat on the Scottish Government appointed Tourism Recovery Taskforce in response to the Covid-19 pandemic and is a current member of the UK Tourism Industry Council. In 2018 and 2020 she was voted one of Scotland’s Top 100 Women in Tourism.

Marc Crothall, CEO of the Scottish Tourism Alliance, said, “The STA Board and team are delighted to welcome Rebecca Brooks as the new Chair of the Scottish Tourism Alliance. Rebecca’s experience and position within the Scottish tourism landscape positions her perfectly to lead the STA into its next phase.”

Rebecca Brooks said,”I am thrilled to be stepping into the role of Chair of the STA, having worked so closely with Stephen Leckie over many years and remain committed to driving forward the organisation’s mission to influence government policy to enable Scotland’s tourism industry to flourish and reach its full growth potential.

“Our focus will continue to be on deepening collaboration between private sectors, public bodies and governments to ensure Scotland can become a world leader in 21st century tourism and galvanising the industry as the leading representative body for Scotland’s tourism businesses.

“The foundation laid so passionately and expertly by Stephen, our talented CEO and board provides a robust platform for us to build upon and I look forward to contributing to the next chapter of STA.”



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