Jo Wyke, the owner of the Melvich Hotel in Sutherland, has re-joined the board of Venture North, the destination management organisation that promotes responsible tourism in the far north Highlands of Scotland. Wyke was a founding member of the organisation in 2013 and was instrumental in the success of the Venture North Discovery Series marketing campaign in 2015.
Commenting on her appointment to the Venture North board, Jo Wyke said, “I’m delighted to re-join the Venture North board and participate in shaping the future of tourism for Caithness and Sutherland. Venture North has been prolific in raising the profile of our beautiful area and in supporting and representing businesses who work within the industry here in these counties.
“I look forward to joining the conversation and playing a part again in helping our local businesses navigate the current landscape and to shine the spotlight on our spectacular doorstep.”