Thursday, June 13, 2024
Thursday, June 13, 2024
HomeNewsBrandsManorview Foundation launched following rebrand

Manorview Foundation launched following rebrand

Manorview, the Scottish hospitality group founded by Steve Graham, has launched a new brand and a new charity – the Manorview Foundation. It aims to help those impacted by poverty.

The independently owned hospitality group was established in 2007 and now operates 11 venues. On the 31st May the company revealed its new branding and plans for the new charity to its 500 strong team at an all-company event in the Old Fruitmarket Steve Graham, the group’s Founder and Chief Executive unveiled the new company branding and set the Manorview team an ambitious mission to make life better through the actions and services they deliver while at work.

58006F65-847E-4F4F-A50A-5AD86A8136D3The following day he revealed his plans to suppliers and partners at a special lunch. Explaining the decision to set up the Foundation, he said, “About 1/5th of Scotland’s people are living in relative poverty. And 1 in 4 children are affected, meaning they have limited or no access to life’s essentials like food, warm clothes, books and more – greatly disadvantaging them as they grow up. We have the people, resources, networks, and skills to make people’s lives better, so we absolutely must act. We know how to develop properties, operate venues, cook meals, host guests, and run events. And we know we could be using these skills to make a difference.”

He said that the company would harness the resources, skills, and connections of Manorview too, while also making use of its portfolio of properties. David Tracey, Managing Director at Manorview added, “The hospitality sector has the ability to give comfort, happiness and joy to many customers, but the reality is that many people cannot afford even basic hot meals or warm bedding, which is deeply saddening. Our aim is that we can use everything we have to offer a helping hand to those who are experiencing hardship.”

Although the Foundation carries the Manorview name, the charity is a separate registered charity, which is being steered and managed by Glasgow charity director Robert McHarg, who has 20 years of third sector experience, and established children’s charity Achieve More Scotland in 2009, said, “The charity’s mission is to use hospitality to make life better for people living in poverty. We’ll do this by providing meals, hosting events, and distributing goods and products. We’re aiming to be active in 40 of West Central Scotland’s most deprived areas by June 2026.

“In October of this year, Manorview’s Coatbridge property, which is being used as a function hire space, will become a base to deliver services for people in the area who are impacted by poverty.”

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Because of this mission to make life better through hospitality, the group have unveiled a new bold look for the Manorview brand which they will be rolling out in the coming months. A huge contrast from their previous brand style, it has been developed with their goals, outlook, and attitude in mind, and will be used to represent everything they stand for across many communications.

Head of Marketing Kirstin Watson said, “We want people to know that we are more than the venues we have and the hospitality services we deliver. We’re a bold, optimistic, forward-thinking business who is determined to use our opportunities and successes to make a positive impact. We stand for something much bigger than what we do, and we wanted a bold brand that would help us represent this!”

 

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