Hotel groups Malmaison & Hotel du Vin have teamed up with The Brain Charity to raise awareness of neurodiversity and those living with neurological conditions.
The two-year relationship launches this quarter, the relationship will focus on making a positive impact for neurodivergent staff and guests as well as raising awareness for the 1 in 6 people in the UK affected by a neurological condition, such as autism, ADHD, dyslexia, stroke, and dementia.
The initiatives including raising awareness of the importance of sleep and guidance on its role in brain health for guest and neurodiversity training for staff. Hotel customers will also be able to round up their food, drink, or hotel room bill, with the additional amount being donated to The Brain Charity.
Scott Harper, COO for Malmaison and Hotel du Vin said, “At Malmaison & Hotel du Vin, we believe in making a positive impact on our communities, and this alignment fits perfectly with our values. Together with The Brain Charity, we are committed to championing neurodiversity and raising awareness with our staff and customers to foster a more inclusive experience, not only in our properties but helping to set a precedent for the hospitality industry as a whole.”
Pippa Sargent, CEO of The Brain Charity said,“We are truly honoured to team up with Malmaison & Hotel du Vin who have been enthusiastic in their commitment to champion our mission. We are really excited by the opportunity to increase public understanding and can’t wait to get to work putting our ideas into action. Our goal is to enable everyone impacted by neurodiversity or neurological conditions to lead longer, healthier, happier lives.”