Jurys Inn and Leonardo Hotels UK & Ireland, have announced that it is to rebrand its Jurys Inn hotels to Leonardo Hotels as part of its ambitious growth strategy by the end of this year.
Jurys Inn joined the Fattal Hotel Group in 2017 and has been operating under the Jurys Inn and Leonardo brand across the UK and Ireland since then. The Fattal Hotel Group has a well-established portfolio of over 200 superior, boutique and life-style hotels that have been successfully rolled out in over 100 destinations in Europe and Israel and has been active across Europe since 2006.
The group, which operates 35 Jurys Inn hotels in the UK and Ireland, and 16 hotels under the Leonardo brand, aim to transition Jurys Inn to Leonardo Hotels and combine its key elements with the existing Leonardo brand identity and to grow the 4* and 4* superior hotel group in corporate, leisure and M&E across the UK and Ireland, adding to its overall European strategy.
Jason Carruthers, Managing Director of Jurys Inn and Leonardo Hotels UK & Ireland says: “We believe that the most effective way to achieve our exciting ambitions and growth plans for the business is to rebrand Jurys Inn to the Leonardo brand – combining the key elements of the Jurys Inn operating platform with the existing Leonardo brand design and expanding reputation.”
“With this rebranding programme, Leonardo Hotels will accelerate its momentum as one of the fastest growing brands in Europe and strengthen our position as one of the UK and Ireland’s leading hotel groups – offering 51 unique destinations to our local and international guests. The Leonardo brand identity will also be refreshed across the entire Group, making it more contemporary and engaging.”
“Beyond this rebranding programme, we have very ambitious plans to continue growing our footprint in the UK and Ireland through new acquisitions and developments, along with some enhancements across our range of products and services.”
The Group is also in the process of developing several new and existing sites across the UK. Plans are progressing in Edinburgh’s Old Town for a new 125-bedroom boutique NYX Hotel next year and a 100-bedroom extension to the rebranded Leonardo Hotel that it connects with.