Crerar Hotels Group has announced the creation of two new directorial positions within its senior team following a duo of promotions, cementing its commitment to promoting from within and supporting the growth of its own people.
Alison MacLeod, former Group Marketing Manager, now takes on the role of Marketing Director and Jodie Wilson (formerly Group Revenue Manager) steps up as Commercial Director.
Alison, who joined Crerar Hotels in early 2021, has played a major part in transforming the company’s brand position post-lockdown, and completely refreshing its marketing operations. As Marketing Director, Alison will continue to lead the marketing team and oversee the marketing strategy for the group of seven hotels and inns across Scotland.
Meanwhile, former Group Revenue Manager Jodie has been promoted to Commercial Director, having worked with the brand for more than two years. Jodie has been instrumental in the group’s revenue management making a significant contribution to the commercial achievements of the company.
Alison and Jodie are supported by Catriona Piper, Group Marketing Executive, and Deanna Hogg, Group Revenue Executive.
Chris Wayne-Wills, CEO at Crerar Hotels, said: “Alison and Jodie have contributed significantly to the company and exceeded the expectations of their management roles, so it was a natural evolution for them to join the senior team in their new director positions.
“Since first joining us, they both have gone above and beyond their remits so the decision to promote within the company was an incredibly easy one. At Crerar Hotels, we pride ourselves on supporting our people in both their professional and personal growth, and believe it is important to continue to invest, not only in our properties but in our team.
“It is a real pleasure and inspiration to work alongside both Alison and Jodie, and I look forward to seeing their contributions as we soon approach 2023 and beyond.”
Alison MacLeod, Marketing Director, added, “Crerar Hotels’ commitment to the continued growth and development of its team members is one of the many reasons why I love working for the company.
“I’m very lucky to work alongside such a talented group of individuals, who are all dedicated to the Crerar Hotels brand and also to the Scottish hospitality and tourism industry itself.”