Apex Hotels Group has formally rebranded as Apex Hospitality Group (AHG), reflecting a strategic evolution as the family-owned business expands across urban and rural hospitality markets. Founded in 1996, AHG now operates three divisions: Apex Hotels, its contemporary city-centre brand; Monogram Collective, a curated portfolio of distinctive British hotels including Pine Trees in Pitlochry and … Continue reading Apex Hotels Group rebrands as Apex Hospitality Group